Check the Receipts
Let's talk about multicultural women and the beauty industry.
We spend 80% more on cosmetics and twice as much as skincare as white women. By 2021, we will spend $2.25 billion on beauty products every year. And by 2040, multicultural women will the majority of beauty consumers in the U.S.
While multicultural women spend more on hair and beauty products, products designed for our unique skin tone and hair texture only receive 10% of the shelf space.
But wait, there’s more to the story.
Multicultural women are exposed to more toxic chemicals than our white counterparts.
According to Ami Zota, ScD, MS, at the Milken School of Public Health at George Washington University, "pressure to meet Western standards of beauty means Black, Latina and Asian American women are using more beauty products and thus are exposed to higher levels of chemicals known to be harmful to health. Beauty product use is a critical but under appreciated source of reproductive harm and environmental injustice."
The American Journal of Obstetrics and Gynecology has found that the toxic burden for American women of color is higher than for white women.
This is for a simple reason. Fewer than 25% of the personal care products marketed specifically to Black women are made with ingredients the EWG's Skin Deep® Cosmetics Database considers to be safe. And one in 12 are ranked highly hazardous. Some of the ingredients found in these products have been linked to serious health impacts, including cancer, hormone disruption, reproductive and developmental damage, and allergies.
We deserve better.
Today’s women of color seek out clean, natural beauty products. We launched LAMIK to you what you want — and what you deserve: makeup made with safe, natural and organic ingredients. Our collection reveals the beauty of multicultural women like you!
"My mom religiously put on her makeup before she left the house everyday. My mom loved makeup, I loved the way the makeup made my mom feel. When I revealed to my mom I was going to create a makeup line as my career next steps. My mom gave me $500 and her blessing.
In 2011, when my first investor, my mom was diagnosed with breast cancer, it stopped me in my tracks. I started asking why? How? When I looked at the ingredients in makeup she was using everyday, I found parabens, talc and other known carcinogens.
After my mom passed, it became my mission give women of color access to safe, natural beauty products. I knew I had to get my paraben-free makeup to every woman who wears makeup routinely. We are a health and wellness brand just as much as we are a beauty and cosmetics company.”
Kim Roxie, FOUNDER & CEO